Meet Our Team

Donna Cirillo

  • Summary

    • Founder of Smart Money Changes Everything

    • M.B.A.

    • Accredited Personal Finance Instructor (APFI)

    • Certified Financial Education Instructor (CFEI)

    • Certified Financial Literacy Professional (CFLP)

    • Member of the Personal Finance Speakers Association

    • Advisory Board Member - New York Financial Educators Council

    • Board Trustee - Private Parochial Academy


I Believe in the Transformative Power of Financial Education


Hi, I'm Donna Cirillo and my journey from Financial Professional to Financial Educator has been driven by a deep-seated passion for empowering others through financial literacy education. With a B.S. in Finance and M.B.A. from St. John’s University, I honed my skills over 14 years at U.S. Trust and J.P. Morgan Chase in roles such as Second Vice President, Bank Officer and Manager within Investor Services and Operations. There, I witnessed firsthand the critical gap in financial literacy among professionals and the general public.


To address this gap, I developed comprehensive financial education training programs for Investor Service Representatives, which significantly improved service quality and boosted employee confidence in managing their own finances. This transformative experience inspired me to pursue further qualifications and certifications in financial education.

I Believe You Deserve Only the Most Qualified and Passionate Financial Educator

Achieving the Accredited Personal Finance Instructor (APFI) designation represents the highest level of qualification for a personal finance instructor.

Driven by this experience, I transitioned into a role as a Certified Financial Education Instructor (CFEI) and later earned my Certified Financial Literacy Professional (CFLP) and the prestigious Accredited Personal Finance Instructor (APFI) designations. These credentials enabled me to expand my reach beyond corporate settings and to dedicate myself to teaching across diverse demographics, from youth just starting out to divorced and widowed audiences needing to start over financially.

As a CFEI, CFLP, and APFI, I meet the standards outlined in the Framework for Teaching Personal Finance and have demonstrated my competency in teaching methods ( pedagogy, teaching techniques, and educational best practices) and content knowledge of personal finance topics. Additionally, I have earned over 100 Professional Development credits in Finance and Economic Education from Next Gen Personal Finance (NGPF) and the Council for Economic Education (CEE).

Volunteering in my community is very important to me. I have provided financial education to elementary and middle school students in New York City through Junior Achievement and other initiatives. I am currently serving as a member of the New York Financial Educators Council Advisory Board. Being appointed to the New York Financial Educators Council Advisory Board is a great honor and I am deeply committed to this role. I am delighted for this opportunity to help New York's citizens achieve greater financial wellness. In addition, I am honored to contribute to the educational development of young students as a member of the Board of Trustees for a private parochial academy in Queens, New York.

I Believe Smart Money Changes Everything

Your level of financial literacy affects all aspects of your life, including your anxiety levels, health, lifestyle, and dreams. Regardless of income level or life stage, you need financial education to navigate an increasingly complex world. Financial illiteracy is a societal problem that crosses all demographic groups, causing stress. A systemic lack of financial education early in life is a major root cause of this stress.

Financial education is a lifelong journey.

I firmly believe that financial education is transformative—it unlocks opportunities, reduces anxiety, and empowers individuals to achieve their dreams.

Using the proven and successful curriculum of the National Financial Educators Council, together we can customize a financial education program tailored to your unique circumstances. No matter your unique life stage, Smart Money Changes Everything can customize a solid, quality financial education to kickstart the fulfillment of your dreams and secure your successful future.

Join me in embracing the transformative power of financial literacy. Together, we can build a future where financial literacy empowers us all and tranforms lives because smart money really does change everything!

Michael Cirillo

  • Summary

    • Part-time Analytics, Data, and Business Intern

    • Student, St. John's University, Tobin College of Business

    • Business Analytics Major

    • Sports Management Minor

    • Treasurer, Red Zone


Meet Michael Cirillo, our part-time Business and Data Analytics Intern, specializing in compiling, analyzing, and computing data from our financial education programs. He plays a crucial role in creating data visualizations for our final case study reports, which are instrumental in demonstrating the measurable outcomes of each sponsored program, in addition to assisting with market research, website conversion, tech assistance, and business formation functions.


Currently a Senior at St. John’s University in New York, Michael pursues a major in Business Analytics complemented by a minor in Sports Management, where he excels with a remarkable 3.9 GPA. His academic achievements have earned him coveted spots in the Tobin College of Business Dean’s List and the prestigious Executive-In - Residence Program, along with memberships in honor societies like the National Society of Leadership and Success, and Phi Eta Sigma National Honor Society.

Beyond his academic pursuits, Michael serves as the Treasurer on the Executive Board of the Red Zone, the passionate student fan base supporting St. John's Red Storm Division 1 sports teams. His love for sports extends to his role as a Tennis Instructor and Coach at New York Junior Tennis and Learning (NYJTL) since 2019, where he contributes to youth development through sports.

Michael’s professional journey includes valuable experience as a Hospitality Attendant at Citi Field with the New York Mets, where he honed essential skills in customer service, working under pressure, and fostering collaborative teamwork. Michael brings a unique blend of analytical rigor, leadership acumen, and a profound passion for sports to our team. His contributions are integral to our mission of showcasing the tangible benefits and transformative power of financial education.